Champions of the Rural Spirit Here, rural isn’t a zip code. It’s an attitude – a belief system. Here hard work, honesty and a respect for nature mean something. In that spirit, we create connections. We create understanding. We create vibrant relationships. We deliver transformative ideas and create spirited action. We create strength. In doing so – We Create Belief. And it’s why we’ve been the voice of – and to – Rural America for more than three decades.