Elasticity Seeks Paid Media Strategist

Location: St. Louis, MO (Generous Hybrid Schedule)

Salary Range: $75,000 – $85,000

Reports To: Director, Performance Marketing

About Elasticity

At Elasticity, we build brands that don’t just look good in your portfolio—they perform in the real world. Headquartered in St. Louis with team members across the country, we’ve spent over a decade proving that bold creativity and measurable ROI aren’t enemies. They’re partners.

We’ve quadrupled sales for spirit brands, increased Scout enrollment by 25% in four months, and helped challenger brands punch way above their weight class. We’ve partnered with everyone from scrappy startups to big names like GoDaddy, Fireball Shisky, Boom Supersonic, and Hat Club—because great marketing works at any scale when you refuse to compromise.

Our tagline? Stretching boundaries for the better.

Our promise? Marketing that breaks barriers, not budgets.

The Opportunity

We’re looking for a mid-level Paid Media Strategist who gets it: today’s paid media landscape requires more than just campaign execution—it demands strategic thinking, creative collaboration, obsessive attention to detail, and the agility to pivot when platforms inevitably throw curveballs.

This isn’t your typical “set it and forget it” media buying role. You’ll be the strategic brain behind campaigns that need to perform across social, programmatic, digital audio/video, and OTT. You’ll work directly with clients, translating complex data into compelling narratives that drive real business impact. And because we’re a full-service agency, you’ll have opportunities to stretch into analytics, strategy, and whatever else lights you up professionally.

Translation: If you’re over being just a campaign executor and want to actually influence strategy while working with people who challenge you (and make you laugh), keep reading.

What You’ll Do

Strategy & Client Partnership

Develop and present paid media strategies that align with client objectives and deliver measurable results
Serve as the paid media subject matter expert for your client accounts, building trust through smart recommendations and consistent performance
Present campaign performance, insights, and optimization recommendations to clients with confidence and clarity
Partner with cross-functional teams (creative, analytics, social, PR) to ensure paid media amplifies integrated campaigns

Campaign Management & Optimization

Activate, manage, and optimize paid media campaigns across multiple platforms including Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Snapchat, Pinterest, and programmatic DSPs (Cadent/Ad Theorent)
Manage monthly media budgets with precision, maximizing ROAS/CPA performance while maintaining flexibility to test and learn
Monitor campaign performance daily, identify trends and anomalies, and make data-driven optimization decisions
Conduct A/B testing on audiences, creative, placements, and bidding strategies to continuously improve results
Coordinate deployment and implementation of analytics tracking codes to ensure accurate measurement

Analysis & Reporting

Partner with our Analytics team to build custom dashboards in Looker Studio and GA4 that tell the full performance story
Provide actionable analysis and commentary that goes beyond the numbers—help clients understand the “so what” and “what’s next”
Stay ahead of platform updates, algorithm changes, and industry trends, translating them into opportunities for clients
Assist with billing reconciliation and budget pacing to keep campaigns on track financially

Innovation & Growth

Leverage AI workflows and automation to increase efficiency and optimize operations (we’re big on working smarter, not just harder)
Identify new platform opportunities and emerging channels that align with client objectives
Test new strategies, ad formats, and targeting approaches with a growth mindset
Contribute to internal knowledge-sharing and help elevate the entire team’s capabilities

What You’ll Bring

Required Experience & Skills

3-5 years of experience in media planning and buying with a strong focus on paid social and programmatic media
Hands-on platform expertise with Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs
Proven track record of managing campaigns and meeting or exceeding performance goals (ROAS, CPA, conversion targets)
Budget management experience with monthly media spends of $25K-$100K+
Analytics proficiency with GA4 and Looker Studio (or similar platforms)
Client-facing experience presenting strategies, results, and recommendations with polish and confidence
Strong communication skills—both written and verbal—that translate complexity into clarity
Detail-oriented execution with the ability to QA campaigns thoroughly before launch
Project management capabilities to juggle multiple client accounts simultaneously without dropping balls
Self-starter mentality who can work independently but knows when to collaborate

Preferred But Not Required

Search marketing experience (Google Ads, Bing Ads) is a plus but not mandatory
Certifications such as Meta Blueprint, Google Ads, Google Analytics, LinkedIn Marketing Labs, TikTok Marketing, or programmatic certifications
Comfort using AI tools

Who Thrives Here

Strategic thinkers who don’t just execute what they’re told but ask “why” and “what if”
Data storytellers who can turn spreadsheets into narratives that inspire action
Collaborative partners who genuinely enjoy working with creative teams, strategists, and clients
Adaptable problem-solvers comfortable with ambiguity and energized by fast-paced agency life
Curious learners excited to master new platforms and stay ahead of industry evolution
Results-driven operators who get satisfaction from hitting (and exceeding) performance benchmarks

Why Elasticity

The Culture

We’re courageous, smart, irreverent, and fun. We don’t do corporate jargon or unnecessary meetings. We do honest feedback, genuine collaboration, and work that makes us proud. Our team includes everyone from data nerds to creative visionaries, and we believe diverse perspectives create better solutions.

Translation: No ping pong tables as substitutes for culture. Just actual humans who respect each other, work hard, and don’t take themselves too seriously.

The Perks & Benefits

Compensation: $75,000 – $85,000 annual salary
Unlimited PTO (we actually encourage you to use it)
Generous hybrid schedule with flexibility for in-office and remote work
Health, dental, and vision insurance (employer-subsidized)
401(k) with company matching
Professional development opportunities including certifications, conferences, and ongoing learning
Team building outings that are actually enjoyable
Work-life balance that’s real, not just a recruiting buzzword

The Growth

As a mid-sized agency experiencing momentum (hello, Fetch & Funnel acquisition), you’ll have visibility and impact that gets lost at bigger shops. Your ideas matter here. Your growth matters here. Whether you want to become a senior strategist, explore other service areas, or develop specialized expertise, we’re invested in your path forward.

How to Apply

Ready to stretch some boundaries with us? We want to hear from you.

Send the following to robotoverlord@goelastic.com:

Your resume/CV
A cover letter that tells us why Elasticity specifically (not just “an agency”)
Links to relevant certifications (optional but appreciated)
Your ideal start date

Subject line: “Paid Media Strategist – [Your Name]”